Archive for the ‘Sports’ Category

Helping organisations focus on areas of maximum value and impact

We’ve made good progress on the project we announced last year which aims to provide charities with free 360 feedback services this year. We’ve now got 4 charities signed up for the project and our first completed project was a great success.

Here’s our official press release about it:


MSA Interactive CEO Vandy Massey announced today that the company, in partnership with Performance First, will offer free staff development services to the UK charity Sporting Equals. “As part of our charity initiative this year, MSA are offering a 360 Review and a one-to-one feedback session for senior executives at Sporting Equals, all at no cost to them,” Massey said. The Cambridge-based company is working with a number of charities that support education and training in the UK and abroad in 2007.

Sporting Equals works to promote racial equality in sports throughout England, and it is the first charity to benefit from this initiative.

“We’re all sports enthusiasts at heart, and we know that training is essential to success – that’s why Sporting Equals was delighted to respond to MSA and Performance First’s invitation to participate in L360 and coaching development. PF and MSA have helped us to target specifics and focus on these areas for maximum value and impact.” said Sporting Equals Director Lorraine Deschamps.

MSA helps organisations make fast, positive improvements in staff performance using online assessment tools. Performance First is a specialist consultancy based in London that focuses on delivering performance improvements to its clients. Together, the companies look forward to helping Sporting Equals maximise its performance as an organisation, and ultimately, the clubs that the charity benefits across England.

Massey explained, “MSA is thrilled to be working with Sporting Equals. Their work with governing bodies of sporting agencies is making great strides to promote racial equality, and we think that our online tools and support can help them build on their impressive results.” MSA will announce further charity partnerships in the weeks and months ahead.

There is still time to benefit from one month of free online utilities and support services offered by MSA and its training associates. Charities wishing to take part in MSA Interactive’s 2007 Initiative are encouraged to contact Vandy Massey, either by email, on, or by post, at MSA Interactive, PO Box 972, Whittlesford, Cambridge CB2 4WQ.


Do let us know if you would like to take part in this project.