This morning I was writing with a silver gel pen. I noticed that, as the ink dries, it fades. It fades a lot!.
In fact, I came back to the piece of paper after leaving it for 10 minutes and had to squint to read what I had written. Invisible ink came to mind and on reflection, it occurred to me that there’s a parallel between invisible ink and engaging employees.
Did you ever try that cute childhood trick of writing a message using lemon juice and then heating up the paper to be able to read the invisible message? It struck me that when you first deliver the messages about an employee-centred culture, the message is crisp and clear, but over time the impact fades. Just like invisible ink, you need to take further action so that people can see the details again.
So now you know why engaging employees is like invisible ink.